Facebook took down 2.2 billion fake accounts between January and March, a record high for the company.
That number is only slightly less than the 2.38 billion monthly active users Facebook has around the world. For comparison, Facebook (FB) disabled 1.2 billion fake accounts in the previous quarter and 694 million between October and December 2017.
The new numbers were released Thursday in the company’s third Community Standards Enforcement report.
Facebook will begin releasing this report quarterly starting next year, rather than twice a year, and start including Instagram.
“The health of the discourse is just as important as any financial reporting we do, so we should do it just as frequently,” CEO Mark Zuckerberg said on a call with reporters on Thursday about the report. “Understanding the prevalence of harmful content will help companies and governments design better systems for dealing with it. I believe every major internet service should do this.”
Between January and March, Facebook said it “took action” on 19.4 million pieces of content. The company said 2.1 million pieces of content were appealed. After the appeals, 453,000 pieces of content were restored.
Hate speech has been particularly challenging for Facebook. The company’s automated systems have a hard time identifying and removing hate speech, but that the technology is improving. The percentage of hate speech Facebook said it found proactively — meaning before users reported it — rose to 65.4% in the first quarter, up from 51.5% in the third quarter of 2018.
“What [AI] still can’t do well is understand context,” Justin Osofsky, Facebook VP of global operations, said on the call. “Context is key when evaluating things like hate speech.”
Osofsky also said Facebook will begin a pilot program where some of its content reviewers will focus on hate speech. The goal is for those reviewers to have a “deeper understanding” of how hate speech manifests and make “more accurate calls.”
CNN
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